Future homeowners migrating away from coasts: Redfin
Prospective homebuyers residing in high-tax coastal markets in the United States are being drawn to more affordable metro areas.
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How to optimize influencer marketing
An increased amount of advertising dollars are being allocated to influencer marketing, and with good reason. It emphasizes the influencer rather than the entire target market
Retail’s future in 9 demographic trends
Nine macro-demographic shifts are shaping the destiny, opportunities and challenges for retailers. Retailers cannot escape them.
Event marketers must track metrics to maximize results: report
Event marketing remains a valuable tool for brands, especially as high-growth companies are increasing their event investments.
Maserati gathers luxury partners for Cannes Yachting Festival
Italian automaker Maserati is giving yacht enthusiasts a firsthand look at its vehicles through a partnership with the Cannes Yachting Festival.
Balenciaga tackles hunger through co-branded capsule
French fashion house Balenciaga is teaming up with the United Nations’ World Food Programme to fundraise through fashion.
Dior Homme to host debut pre-fall show in Tokyo
French fashion house Christian Dior’s menswear line is staging its first runway show for the pre-fall season later this year.
Facebook’s head of luxury on interactivity, AR and VR
Brands will need to develop immersive storytelling to continue attracting customers.
Sephora, Nordstrom winning favor of “next gen” consumers
To reach the emerging luxury consumers in the millennial and Gen Z age groups, brands need to deliver on individuality and personalization.
Auto buyers’ habits continue to evolve as ecommerce expands: BCG
As luxury buyers grow more accustomed to online shopping, even automakers must prepare to meet customers’ new digital-led expectations.