September 11, 2018
French fashion house Christian Dior’s menswear line is staging its first runway show for the pre-fall season later this year.
Slated for Nov. 30, the show will take place in Tokyo, celebrating the brand’s relationship with Japan. Pre-fall previews are often less of a spectacle in the fashion world, but with this move, Dior aims to showcase the season in a bolder way.
This upcoming show will mark newly installed artistic director Kim Jones’ first pre-fall collection for Dior Homme.
Earlier this year, Christian Dior’s menswear line saw a creative change, as artistic director Kris Van Assche ended his 11-year tenure in the position.
Succeeding Mr. Van Assche is Mr. Jones, who was most recently the creative director of Louis Vuitton’s menswear collections (see story).
“A fashion show in Tokyo is the best way to present and celebrate my first Dior pre-fall men’s show,” Mr. Jones said in a statement. “Japan is a magical country that I know quite well and that I love particularly for its incredible and unique culture, history and nature, which have always been very fascinating and a great source of inspiration to me.”
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Our founder Christian Dior’s initials have been revisited for the Dior Men Summer 2019 collection by the artist @MatthewmWilliams following the brief of our new men's Artistic Director @MrKimJones, becoming a key motif with subtly immediate impact, as here securing a baseball cap. © @Morgan_ODonovan
Ahead of the show, Dior will open a two-week pop-up at department store Isetan’s Shinjuku location in Tokyo. Up from Nov. 28, it will carry the spring/summer 2019 collection, Mr. Jones’ first collection for the house.
Dior’s Ginza boutique will also carry the spring line concurrent with the show, while the collection will be made available around the world on Dec. 1.
The brand’s link to Japan dates back to its eponymous founder. Mr. Dior was heavily inspired by the country, and used a number of fabrics from a Kyoto weaver in his garments.
“We are honored to be holding the first pre-fall men’s show in Tokyo,” said Pietro Beccari, CEO of Dior, in a statement. “Creativity, innovation and savoir-faire are all values deeply rooted in Japanese culture and they are also of great importance to us.”