US luxury poised for lucrative new year following successful 2017
While traditional department stores are still struggling, luxury brands in other sectors are turning a new corner due to a period of significant growth.
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Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Register now for the nation’s premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.
Missoni knits dolls for female empowerment
Italian knitwear brand Missoni has reproduced its women’s winter 2017 collection for a mini showing in support of The Circle Italia.
Rolls-Royce records musical track inside Phantom
British automaker Rolls-Royce is contributing to contemporary music by turning its Phantom model into a mobile recording studio.
Louis Vuitton, Hermès most-valuable French brands: BrandZ
French luxury companies who leverage heritage dominate as the most-valuable brands from France, but smaller houses and foreign rivals are winning out in innovation.
Passion, appreciation outranks potential profits for art collection, says UBS
According to a new report from UBS, 41 percent of art collectors have never insured or appraised their collections because the hobby is not viewed as an investment, but rather a passion pursuit.
From marketing officer to growth leader: Luxury brands reinvent roles
Around the world, a slew of iconic luxury and household brand names have stepped forward to transform and reinvent their marketing leadership. This significant shift in strategy portends a new approach to luxury marketing in 2018 — an approach that prioritizes long-term growth and brand vision over short-term sales.
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Register now for the nation’s premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Register now for the nation’s premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.
Pressure has increased for celebrity influencers to be engaging: report
Celebrity endorsements have been a longtime strategy for luxury marketers, but today’s increasingly interactive climate has shifted the manner in which these campaigns are created.