Luxury labels earn 80pc of beauty social media engagement: Shareablee
Creating highly satisfied customers is no longer enough for beauty brands, as labels should foster a relationship that develops more valuable connected consumers.
Creating highly satisfied customers is no longer enough for beauty brands, as labels should foster a relationship that develops more valuable connected consumers.
As retail moves beyond the traditional store and ecommerce outlet, brands need to use every digital tool available to meet consumers’ high standards for customer service.
For older luxury markets in North America and Europe, the idea of status connects more directly with personal achievement. For younger buyers, status also equates to exclusivity.
Fairmont-managed The Plaza Hotel is celebrating the 110th anniversary of its opening with help from its famous guests.
Hotels and retailers located on the Las Vegas Strip have turned to Twitter to help those impacted by the shooting on the night of Oct. 1.
The next edition of ad:tech New York Nov. 1-2 is targeting agency executives, publishers and brand marketers with a pitch of innovation in a post-advertising era where ads, marketing, technology and media have muddied established roles in customer acquisition and retention efforts.
Samuel I. Newhouse, Jr., the former chairman of Condé Nast credited with the media group’s global expansion, has died at the age of 89.
British label Stella McCartney is joining forces with The RealReal to market the reusability of luxury fashions, prompting consumers to get on board with the circular economy.
Southeast Asian hospitality chain lebua Hotels & Resorts is continuing its merging of high-end hospitality and fine dining with the announcement of Sora, the most-expensive Japanese restaurant in Thailand’s capital.
Thanks to increased connectedness, the traditional barriers between work, play and relaxation have blurred, causing marketers to struggle to develop impactful strategies.