Media could have more important impact on luxury business: Launchmetrics
Media and digital will have a more important impact on brand marketing in the new normal as the world reopens from COVID-19 lockdowns.
Media and digital will have a more important impact on brand marketing in the new normal as the world reopens from COVID-19 lockdowns.
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Luxury Daily will not publish on Friday, July 3 in observance of Independence Day, July 4.
This week marks the mid-way point for the year, and it is usually a time to assess your business plan and consider how you can improve in the third and fourth quarters.
The cash-starved ninth Duke of Marlborough’s union with American railroad heiress Consuelo Vanderbilt and the marriage of Viceroy of India Lord Curzon and U.S.-born Mary Leiter is the focus of the next couple of episodes from Boucheron’s new podcast series. It makes for engaging listening of the customs of a bygone era.
The number of global billionaires grew last year, and luxury marketers should be looking to understand this audience since these wealth leaders influence the consumption patterns of all affluent consumers.
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.
Whilst far from perfect, Amazon and Facebook, when notified about a counterfeit, will at least respond and take some action – eventually. Google, prior to a recent development, would not.
Agility Research & Strategy managing director Amrita Banta will unveil the latest primary research on affluent and luxury post-COVID-19 gathered in June from interviews with more than 5,000 Asian high-net-worth individuals and millionaires.
Key insights on how to create an effective editorial plan in response to fewer marketing events and the need to master digital channels and push ecommerce.