Robb Report circumnavigates the globe to bring print content to life
Luxury lifestyle publication Robb Report is taking its wealth of knowledge to the skies with a travel experience in partnership with private jet tour company TCS World Travel.
Search Results for:
Few marketers transcend mobile-first to revolutionize customer experience: Forrester
Mobile maturity is rare among marketers, with 44 percent still shrinking desktop experiences for smaller screens, and while 42 percent put mobile first, only 14 percent are truly transforming the customer experience, according to a new report Forrester Research.
Why art is the next market ripe for disruption
The influence of the digital auction market is such that some claim that “Instagram almost de-incentivizes artists from seeking gallery representation from small or no-name galleries, as it allows artists to promote their work to targeted people free of charge.”
Audi sponsors polo’s east coast open to reach affluent sports fans
German automaker Audi is the luxury automotive sponsor of Greenwich Polo Club’s East Coast Open, one of the United States’ most prestigious polo competitions.
Peninsula goes pink in the fight against breast cancer
The Peninsula Hotels is looking to raise awareness about breast cancer through a new initiative that will remind its consumers to think pink.
55pc of millennials find messaging app notifications most useful: report
With 78 percent of consumers saying that the majority of push notifications are not relevant to them, a new survey from Delvv suggests that the heaviest users – millennials – are being bogged down by excessive, poorly targeted information.
Content’s specialized role in mobile and digital marketing
Small screens and short attention spans demand effective marketing. The average consumer attention span is only eight seconds.
Jaeger-LeCoultre supports filmmaker’s process through New York residency
Swiss watchmaker Jaeger-LeCoultre is showing its dedication to the cinematic arts with an initiative alongside New York’s Film Institute of Lincoln Center.
Is Apple really a luxury-sector brand?
I take issue with mass marketers that have declared Apple merchandise as luxury products.
Bremont founders take active role as Air Ambulance ambassadors with fundraising campaign
British watchmaker Bremont is giving back to a charity it is passionate about, running a fundraising campaign with the goal to provide a new pilot for The Children’s Air Ambulance.