We are almost at a point where users essentially create a curated Web on their device by downloading the apps and services they want and then being able to find the content they need from this curated list of services. This is a change from relying on Google to always curate which publisher has the best content.
German automaker Mercedes-Benz has signed a naming rights agreement for the new Atlanta stadium scheduled to open in 2017.
Japanese personal care brand Shiseido is partnering with Chinese department store chain Lane Crawford to highlight the things most precious to people in a new charitable photography exhibition.
Fashion designer Karl Lagerfeld is again stepping behind the lens for a Chanel film that tells the behind-the-scenes story of a fictional biopic being made about the house’s founder.
German automaker BMW is continuing its push for cultural prestige by sponsoring the Pure & Crafted Festival, a two-day indoor/outdoor event set to take place at Postbahnof in Berlin.
While publishers are increasing their presence on Instagram, many continue to hold off, missing out on a huge opportunity to drive connections with consumers, as publishers on the platform increased their engagement rate by 133 percent, according to a report from Sharablee.
If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?
Home furnishings maker Roche Bobois is aligning with equestrian sports as the official sponsor of the 2015 Hampton Classic Horse Show in Bridgehampton, NY.
According to a new report by L2, video bloggers in the beauty space generate more than 700 million views on YouTube per month, showing the value of filmed content.
Starwood Hotels and Resorts is furthering its efforts to reduce water usage across all its properties.
