Bulgari socially documents charitable gala to spur interest in cause
Italian jewelry maison Bulgari tied its star-studded Save the Children charity campaign to a pre-Oscar soiree to heighten awareness for its cause.
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Tom Ford relocates runway show to LA to better serve celebrity clientele
U.S. fashion label Tom Ford is looking for a change of scenery from London Fashion Week and plans to hold its runway presentation in Los Angeles on Feb. 20 instead.
Wealth-X acquires Ledbury Research to further global growth
Wealth intelligence firm Wealth-X has acquired market researcher Ledbury Research as part of its strategic expansion as it works to better serve its clients.
Couture houses work to explore Chinese cultural appropriation at The Met
The Metropolitan Museum of Art’s Costume Institute is exploring the influences Chinese culture has had on Western high-fashion in a new exhibit opening May 7.
Brands must move past channels: Forrester analyst
PALM DESERT, CA – Obsessing over where a transaction occurs should be irrelevant for brands and retailers, according to an analyst from Forrester at eTail West Feb. 18.
Omega eyes the end of vision problems with nonprofit partnership
Swiss watch manufacturer Omega is taking to the sky to further a humanitarian partnership with Orbis International as the nonprofit combats visionary disorders in undeveloped countries.
Lexus shows passion, performance through cycling race partnership
Toyota Corp.’s Lexus is bringing its “pursuit of perfection” to light as the exclusive automobile partner of the 2015 Amgen Tour of California.
66pc of mobile transactions conducted via smartphone
PALM DESERT, CA – Applications only generate about 10 percent of sales, but they attract the most loyal consumers, according to an executive from Criteo at eTail West 2015 Feb. 17.
Glashütte’s intimate films at Berlin festival connect with consumers
Swatch group’s Glashütte Original is sharing its heritage with consumers through a collection of five short films that were presented at the 65th Berlin International Film Festival this year.
Why is shopping on your phone so difficult?
There is a very serious problem with online smartphone purchases. Tiny keyboards make it very difficult to enter credit card, billing and shipping information – about 150 keystrokes. Google puts smartphone shopping cart abandonment at 97 percent.