Published: January 26, 2015
Email, a too-often-forgotten luxury marketing tool, especially in the age of social media, still delivers the highest rate of ROI of all marketing channels, with search engine optimization a distant second.
Published: January 23, 2015
Affluent consumers will continue to spend on luxury travel experiences in 2015 despite the fact that the number of those who identified as undecided about their travel plans has doubled since 2013, according to a new report from Unity Marketing.
Published: January 23, 2015
French jeweler Chaumet is partnering with the Académie des César to highlight young French actors in its “Revelations” project before the winners of the 40th annual César Awards Ceremony are announced Feb. 20.
Published: January 23, 2015
Successful luxury brands have carved very specific principles, which are the opposites of the classic laws of marketing. They are called the anti-laws of marketing; for luxury does not lie in “marketing” but in the offering of creative, disruptive and hyperqualitative realizations.
Published: January 23, 2015
Mobile applications have shaken up day-to-day business practices for millions of sales teams as well as those in other fields, and it is easy to see why.
Published: January 22, 2015
Appliance maker Jenn-Air is a collaborator for the Virginia Tech Center for Design Research’s new futuristic kitchen at the Las Vegas Kitchen & Bath Industry Show Jan. 20-22.
Published: January 22, 2015
Private aviation company Magellan Jets is appealing to Seattle Sea Hawks and New England Patriots fans with an exclusive VIP Super Bowl package.
Published: January 22, 2015
British department store Fortnum & Mason is hosting a marmalade contest to raise money for charity and find its next homemade marmalade producer.
Published: January 22, 2015
Swiss footwear and accessories brand Bally is reaching out to Japanese consumers with a pop-up store in retailer Isetan in Tokyo.
Published: January 22, 2015
More than 63 percent of retailers list payment security within their top three priorities for 2015, according to a new report by Boston Retail Partners.