Advertisers will expect more from mobile in 2015

Published: December 26, 2014

The days of dabbling in mobile advertising are over. As I look ahead to 2015, I know one thing for certain: advertisers are going to demand more accuracy in how they match their mobile media spend to their results.

Mobile advertising goes interactive

Published: December 23, 2014

As consumers we do not always realize that our addiction to multiple devices is quickly altering long-established approaches to advertising, media planning and success measurement.