British department store Fortnum & Mason is offering consumers some relief on Boxing Day with its Lodge.
The Lodge offers guests an in-store place to eat, drink and relax with friends and family. Creating a space for consumers to relax and enjoy their shopping experience will likely create a deeper relationship between Fortnum & Mason and those consumers looking for a little reprieve this holiday season.
Holiday cheers
During the day the Lodge hosts a family-friendly atmosphere with a selection of meals, snacks. These options include Fortnum’s famous Welsh Rarebit, tarts and teas. Also, Fortnum & Mason’s honey is featured in different items.

Hot chocolate at the Lodge
At night, the Lodge transforms into a bar serving different arrays of vermouths, schnapps, cocktails and Champagnes. Spiked hot chocolate and mulled cider with sweet and savory fondues.
On Fortnum & Mason’s social sites the Lodge was promoted by asking consumers “In need of #BoxingDay indulgence?” The hashtag will also likely help direct gain attention to the Lodge from local shoppers who are active on social media.
{"ct":"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","iv":"6b64c195b19e237f1e0ac2c8831dd470","s":"f4e60d91c95199a3"}