Luxury Women to Watch 2015
Luxury Daily’s Luxury Women to Watch 2015 list celebrates the smart women who are expected to make a difference in luxury marketing and retail in 2015.
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What social currency can do for – and to – the marketer’s brand
Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets.
London Classic Car Show debuts first event
The London Classic Car Show will inaugurate its first classic car event ever as a kick-off to the New Year and London automotive events in 2015.
What luxury marketers should expect in 2015
In 2014, luxury brands had a positive year as marketing strategies saw influence from research results, and in 2015 researchers are predicting a forward-looking outcome as new marketing plans are implemented into a more stable economy.
45pc of luxury watch and jewelry brands host ecommerce options: report
The digital presence of a luxury brand is increasingly important for the consumer’s purchasing decision, but among luxury watch and jewelry brands 90 percent do not offer clear pricing information online, according to a new study from L2.
Luxury brands must understand consumer spending levels
When it comes to luxury products, 73 percent of luxury consumers consider quality to be the most important attribute, according to a study by the Luxury Institute and Epsilon.
Optimizing the mobile app for future mcommerce success
It is important to note that your mobile sales boost is most likely to come from consumers who have already shopped with you, either in your physical store or via your application.
Waterford Crystal adds new design to New Year’s Eve ball
Irish crystal-maker Waterford is adding another annual decoration to the New York Times Square New Year’s Eve ball.
Beacons will under-deliver – here’s why
Location is a key to your 2015 marketing success. But beacons will take you down the wrong road.
What is still wrong with mobile advertising
Having led mobile at two of the world’s largest traditional creative agencies, I have seen it all. Despite all the hype and continued shift of more ad dollars into mobile, most advertisers still view the medium as an afterthought.