Rolls-Royce Motor Cars is responding to the enthusiasm following a behind-the-scenes documentary earlier in the year with an interactive, free exhibition that will travel to key cities throughout the world.
What we often forget is that the reason banner ads still work for marketers and publishers alike on desktop is the immense amount of ad tech infrastructure behind the scenes that makes everything work. Not so in mobile.
Luxury conglomerate Kering will present plans for its five-year partnership with the London College of Fashion’s Centre for Sustainable Fashion on Oct. 29.
British fashion label Burberry partnered with the British Academy of Film and Television Arts (BAFTA) for its 2014 Breakthrough Brits initiative, which selected 18 up-and-coming stars in film, television and gaming.
Many brands have resorted to blitzing consumers with content in the misguided belief that abundance equals efficacy, according to a new report by L2 and Demandware.
LVMH-owned Champagne brand Veuve Clicquot is showing the versatility of its beverage by looking beyond celebrations commonly associated with the bubbly spirit.
British automaker Jaguar Land Rover is introducing a work placement program that aims to find employment for wounded, injured and sick service members.
German automaker BMW brought Marco Whittmann, the BMW works driver who won the 2014 DTM Champion trophy at Hockenheim, on a tour of its plant in Munich to meet the men and women who create the brand’s vehicles.
Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed.
Swiss watchmaker Longines is furthering its relationship with the world of equestrian sports by becoming the official timekeeper and watch of the Breeders’ Cup World Championships.
