The perception of a brand tends to be splintered, with customers, employees, investors and influencers all holding differing views that can end up muddling a brand’s image, according to a report from Boston Consulting Group.
Italian automaker Maserati is bringing its centennial celebration to the United States to build more brand unity.
In the near future, you are likely to see a device identical to the tablet you use at home to browse the Web or watch a video at the cash wrap of your favorite retailer. The phenomenon is not limited to a select group of luxury or consumer tech stores.
Holiday gifting in the United States is expected to reach $77.5 billion this season with online sales trumping in-store purchases, according to a new survey by Time Inc. and YouGov.
Hong Kong is seeing a rise in ecommerce trends due to low government restrictions and because the city’s consumers are becoming more familiar with Western brands through travel, according to a report by Borderfree.
The United States still accounts for more than half of the online search for luxury hotels, but searches in countries such as China are rapidly increasing, according to a report by the Digital Luxury Group.
Too often, designers and their teams are sprinting to finish a project before a deadline and then iterating quickly on the next version. But good design – especially product design – takes time, and it should not be rushed.
British automaker Jaguar Land Rover is celebrating the production of its first Land Rover Discovery Sport premium compact SUV at its Halewood, United Kingdon factory.
British automaker Jaguar Land Rover is launching the Jaguar Heritage Driving Experience for consumers to test-drive several sports car from the brand.
Itaian fashion brand Dolce & Gabbana and Claridge’s are celebrating Christmas together at the hotel in London’s Mayfair neighborhood.
