Automakers highlight ties to art world for Frieze London
Luxury automakers are vying for visibility at the Frieze Art Fair Oct. 15-18 in London to further align with the hyper-concentrated art world.
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Use it or lose it: How to tap end-of-year budget
If you find yourself having budget left as we approach the end of the year, congratulations. That feeling can be akin to striking gold.
Top ranking brands embrace the curated, digital Age of You: report
Louis Vuitton, Hermès and Burberry were ranked among the top 100 global brands, according to Interbrand’s 15th annual Best Global Brands 2014 report.
Custom email marketing boosts consumer spend across channels: report
A new report by ContactLab and Exane BNP Paribas identifies Burberry as the only luxury brand fully committed to a digital future because of its cross-channel convenience and embrace of shops on marketplaces such as Tmall and Amazon.
Optimizing mobile advertising on dimensions that really matter
With the maturity of mobile as an advertising platform in audience time, media spend and technical capabilities, it is incumbent on brands to refine their mobile campaign optimization criteria to keep pace with the evolving mobile ecosystem.
What luxury brands can learn from fashion innovator Stitch Fix
The retail industry has recently undergone a massive transformation when it comes to shopper marketing.
Harrods presents behind-the-scenes video series with British designers
British department store Harrods is hosting an exclusive look at four of Britain’s top designers with an “Inside The Studio” series set to launch in mid-October.
Ritz-Carlton offers reward members exclusive opportunity
The Ritz-Carlton is sparking interest among its dedicated guests with an opportunity for Ritz-Carlton Rewards members to spend an evening with gold medalists Meryl Davis and Charlie White.
Luxury brands get on board with breast cancer awareness
During the month of October, a bevy of luxury brands have taken up the cause of breast cancer awareness, but are these campaigns truly effective?
Retailers settling into analysis paralysis over mobile commerce progress
As the rubber hits the road for most retailers heading into the holiday season, some key decisions about mobile commerce are being kicked into the long grass for seeming want of clarity.