Moschino taps Coca-Cola for novelty items
Italian fashion label Moschino is looking for mass appeal through a collaboration with soft drink brand Coca-Cola.
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Porsche builds brand community, showcases model history
Porsche Cars North America is gathering brand enthusiasts to participate in the fifth Porsche Rennsport Reunion Oct. 9-11.
Euromonitor forecasts luxury goods sales at $405B by 2019
The luxury industry will remain strong in the years to come, asserts Euromonitor International’s latest report.
Hotel brands rush to harness China’s travel boom: L2
Hotel brands are trying to fill the awareness vacuum in China as many travelers consider international and domestic travel for the first time, according to a new report by L2.
Setting long-term customer relationships via in-store service
According to the old proverb, you catch more flies with honey than with vinegar. Does the same principle apply in a luxury retail setting? No, says a recent study that implies that the ruder the sales staff, the better the sales.
Stuart Weitzman aids families in need with Baby Buggy capsule collection
U.S. footwear label Stuart Weitzman is joining New York-based charity Baby Buggy to help families in need afford products and services for their children.
BMW renews partnership with Frieze Art Fairs
For the next three years German automaker BMW will remain partners with Frieze Art Fair in London and New York.
Penhaligon’s builds community awareness through Movember campaign
British fragrance maker Penhaligon’s is continuing its support of men’s health awareness through its participation in Movember.
UHNW approach to philanthropy shifts from gifts to targeted projects
Forty percent of donations from ultra-high-net-worth individuals in the United States goes toward educational causes, according to a report by Wealth-X and Arton Capital.
Bentley accelerates development phase for 2015 racing season
British automaker Bentley Motors is assessing the pros and cons of its return to racing as it gears up for next season’s affairs.