Creating an effective loyalty strategy for luxury brands
Why have luxury marketers lagged in adopting loyalty?
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Wearables are the new loyalty frontier
My prediction is that wearables will take over helping consumers shop, purchase and share, and so loyalty must embrace them sooner or later.
Bugatti completes ultra-exclusive Legends series with Pebble Beach debut
French automaker Bugatti is wrapping up its “Les Legendes de Bugatti” series Aug. 15 at the Pebble Beach Concours d’Elegance, bringing the series full circle.
Big data, smart mobility most radical trends in auto: report
Luxury automotive brands are increasing differentiation tactics as the market becomes clogged with new competitors, according to a new report by Frost & Sullivan.
Marketers should rethink their approach to CRM in mobile
As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.
Four Seasons Bangkok expands World Gourmet Festival reach through Instagram
Four Seasons Hotel Bangkok is teaming up with Travel + Leisure Southeast Asia for an Instagram contest surrounding the World Gourmet Festival Sept. 1-7.
5 pitfalls that banks must avoid as they offer mobile service
According to Javelin Strategy and Research, by switching just one customer’s in-branch deposit per month to the mobile channel, the average bank stands to save almost $50 per year per customer, adding up to $1.5 billion in cost savings for the industry.
Maserati continues centennial bash as featured marque of Monterey Car Week events
As part of its ongoing centennial celebrations, Italian automaker Maserati is gearing up to highlight its past, present and future during Monterey Car Week Aug. 11-17 in California.
Audi aligns with fashion via sponsorship at debut Toronto Men’s Fashion Week
German automaker Audi is acting as the presenting sponsor at the inaugural Toronto Men’s Fashion Week through the participation of its downtown dealership.
Hunton joins Harrods’ Made with Love event to highlight bespoke
British powerboat maker Hunton is setting up a display through Sept. 14 at Harrods to capitalize on the international traffic and the retailer’s high-profile social media presence.