Ferrari encourages fans to enter T-shirt design contest to win brand related prizes
Italian automaker Ferrari is asking fans to design the next T-shirt collection for the brand.
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Showrooming fears displaced by Webrooming cheers: L2
Not long ago retailers were afraid that showrooming would gut in-store profits, but now the implications of the trend seem to have reversed, according to a new report by L2 and RichRelevance.
Dior enters partnership with Princess Grace Foundation to show dedication to arts
French couture label Dior is entering a three-year partnership with the Princess Grace Foundation, celebrating the connection between Monaco’s royal family and the fashion house.
Ritz-Carlton Washington offers charity programs to educate about local communities
The Ritz-Carlton, Washington, is inviting guests to participate in its “Do Good, Feel Good” package this fall to give back to the communities surrounding the hotel.
Mercedes-Benz offers off-roading adventures to familiarize vehicle features
German automaker Mercedes-Benz is providing multiple levels of training for off-road driving this summer for consumers and locals in the brand’s home country.
How to avoid bandwidth and latency issues with the mobile Web site
People have no patience for slow-loading sites and applications on their mobile phones anymore. In fact, the very nature of mobile devices – used while on the go – places a premium on speed and convenience.
Dom Pérignon extends awareness for rosé pairings via Web site
LVMH-owned Champagne house Dom Pérignon is sharing a unique culinary experience digitally with enthusiasts who were unable to attend the previously held rosé tasting menu event.
The “Next 15” will drive 80pc of emerging market growth by 2025: report
As emerging markets continue to grow, 600 of the world’s top cities will be responsible for nearly 85 percent of global economic growth by 2025, according to a new report by McKinsey.
Four Seasons Maui encourages aspirational couples to travel by offering incentives
Four Seasons Resort Maui at Wailea, HI, is creating a getaway for couples that is affordable with a wide range of pre-planned activities.
Where is the innovation in mobile advertising?
In the last decade, mobile devices have changed the way we communicate with one another, access information and consume media. Surprisingly, it has not really changed the way advertisers use these devices to communicate with consumers.