Generative AI’s role in reshaping brands’ audio marketing
For brands, advertisers and media publishers ready to harness it strategically, generative AI offers a unique, scalable, symbiotic answer to the engagement challenge.
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Young Chinese consumers optimistic about future
Despite some lingering pessimism, the overall inclination reflects promising growth in optimism and belief in China’s trajectory.
Strategy behind Amazon’s $10 offer to pick up orders in-store
Amazon is seeking to increase foot traffic in its stores and gather customer behavior data for strategic planning and network design.
Asia’s embrace of luxury products, experiences
Millennial and Gen Z consumers, who form a significant portion of Asia’s luxury market, have redefined the very meaning of luxury.
Luxury set to buck the frugal trend
Bain & Company projects that the luxury goods market will continue to experience positive growth, rising by 60 percent in value by the end of the decade.
The niche world of ultra-luxury brands
The luxury world is dominated by mega brands and luxury groups such as LVMH, Chanel or high-end car marques who have the marketing might and mass-market appeal to launch multiple products across many price points to the widest audience. But there is a whole universe of brands that only service a handful of customers.
AI-powered chatbots will boost fashion CX
AI-powered chatbots can help provide better product discovery and recommendations, improved customer satisfaction, decreased return rates and better conversion and retention.
Adding luxury luster to jewelry ecommerce
Tech-savvy consumers currently expect the same kind of first-class experience when shopping online for high-end jewelry that was once only available by going to a bricks-and-mortar location.
Women comprise 54pc of luxury homeowners under 35: report
One among many, finding from new Luxury Portfolio International research reflects significant shift in gender distribution among younger luxury homeowners.
Switching from Universal Analytics to Google Analytics 4
Brands have been slow to adopt a GA4 strategy despite the risk of losing their year-over-year data once the switch becomes permanent.