7 luxury myths killing brand performance
Even the goods or services brands that deliver cheap commodities, suboptimal products and poor service can tell a story that may bring a customer to tears.
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Are luxury ‘superfakes’ really a threat?
These near-perfect replicas are virtually indistinguishable from the genuine article, sometimes even leaving consumers in the resale market unsure of what they are truly buying.
Lessons from Ulta Beauty: My experience merging creative with strategy
Not a lot of creatives learn about marketing, and not a lot of marketers learn about design.
Acknowledge Indian craftsmanship in fashion
For more than three decades, several global luxury brands have secretly subcontracted their embroidery work to Indian karigars, or craftsmen.
Volkswagen Group boosts partnership with Lucasfilm at SXSW 2023
Volkswagen and Disney have taken a unique approach to their partnership by focusing on storytelling, which is at the heart of both brands.
Online marketplaces prep for new transparency law
The INFORM Act will make it easier for consumers to identify exactly who they are buying from while making it harder for deceitful sellers to avoid identification.
5 rental market trends to watch
The rental market slowdown is now here. What is next for owners and operators?
Marketers and the banking business
A bank account does not function like a safe deposit box where your money is kept segregated and available to you when you claim it.
5 reasons why the US will dodge a housing market crash soon
The housing market in the United States is stabilizing in 2023, not crashing.
HNW investors to stay the course – for now
The top-income earners’ lifestyles are generally shielded from the economy’s ups and downs, yet their financial status – their wealth – is not.