8 characteristics of luxury products
There is no universal definition of what is a luxury product, service or experience.
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Saks opens window for visual merchandising students via design contest
U.S. retailer Saks Fifth Avenue is giving an unprecedented look at the creative process behind its window displays to the winners of Design:Retail’s Student Window Challenge.
Four Seasons distills favorite cultural experiences in new series
Four Seasons Hotels and Resorts is compiling top experiences from properties around the world for its new “Extraordinary Experiences Collection” series.
80pc of affluent consumers prefer to research online: report
Forty-seven percent of consumers also prefer to make purchases online, according to a report from the Shullman Research Center.
Mobile marketing with geo-location is not a simple destination
I was struggling through a cup of horrific Mock-a-Java recently when I came across an article that caused me to spill.
Luxury brands active on average of 2.2 Chinese social platforms: L2
Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.
Valentino, Bentley reach female consumers through four-day charity drive
Valentino, Net-A-Porter, Bentley Motors, Aston Martin and Maserati are participating in the third annual Cash & Rocket charity drive to reach female consumers.
Hublot travels world to promote FIFA World Cup timekeeping role
Swiss watchmaker Hublot is strengthening its connection to world of soccer through its international “Hublot Loves Football” campaign in the weeks leading up to the start of the FIFA World Cup June 12.
Challenges of sports audience targeting
Sports advertisers care about reaching the right audience, but many of the current approaches they take to find relevant audiences are ineffective. Digital advertising was meant to address this, but too often, the audience tools used to target consumers are just as broken as the spray-and-pray model of television advertising.
Burberry, Louis Vuitton, Gucci make top 10 in L2 China study
Although luxury growth in China went from 21 percent in 2012 to 2 percent in 2013, L2’s latest China report asserts that the overall picture is rosier than this plunge suggests.