The rising mobile addiction of 21st-century moms
Mom, no mobile phone at the dinner table! Ever imagine the day where you would hear that?
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Consumers are fiercely loyal to two brands per category: MasterCard exec
MEXICO CITY, Mexico – Consumers only shop with one or two favorite brands per category, turning to them for familiarity and ease, said an executive from MasterCard Advisors May 13 at the FT Business of Luxury Summit.
Luxury automakers reach back into history for Mille Miglia tour
Bentley, Bugatti, Ferrari and other auto brands are getting ready for the historic Mille Miglia race May 15-18 that limits participants to models made before 1957.
Why technology matters in mobile marketing
Though companies can succeed in advertising technology because of scale, first-mover advantage or even having the best sales organization, only proprietary technology can provide a sustainable competitive advantage.
Fashion uses art to boost margins, elevate merchandise
MEXICO CITY, Mexico – Fashion and art can mutually benefit from the increasing convergence between the two sectors, according to a panel discussion May 13 at the FT Business of Luxury Summit.
What if mobile could make TV buying smarter?
Mobile is now taking on television. We spend more time chatting, texting and surfing on our mobiles each day than we do pinned to the sofa absorbed by the boob tube, according to a recent study from Millard Brown.
Sustainability in luxury fashion should be a no-brainer: Stella McCartney
MEXICO CITY, Mexico – British fashion designer Stella McCartney approaches her business with an innate sustainability mindset, which she explained to the audience May 12 at the FT Business of Luxury Summit.
St. Regis links polo season with Family Traditions campaign
St. Regis Hotels and Resorts is gearing up for the opening May 17 of the international high-goal polo season in England.
5 tips to ensure the effectiveness of mobile ad campaigns
The following tips from the front-lines are proven strategies that marketers can practice to ensure that their mobile ad campaigns are set up for success.
What we buy is now who we are
The average consumer is arguably more knowledgeable than ever before about the impact of her everyday habits. What started with eating organic or ditching the SUV is slowly evolving into a wholesale approach to conscious consumption that includes the clothes we wear and the objects that decorate our home.