Peninsula Hong Kong heralds Art Basel with neon installation
The Peninsula Hotel Hong Kong is inserting itself into the Art Basel conversation with an art installation projected onto the building’s façade.
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Ferrari honors racing heritage with Mille Miglia vintage parade
Italian automaker Ferrari is building solidarity among its owners May 15-18 during the open road endurance tour and race Mille Miglia that honors vintage vehicles.
Are self-checkouts paving the way for a new commerce experience?
Mobile payments, particularly in the retail setting, are a great example of an industry that is experiencing change in a slow, gradual way. Just take a look at the progress we have seen in self-checkout.
Ferrari appeals to thrill-seekers at Aviation Summit
Italian automaker Ferrari will be showcased at the 2014 Aviation Summit Oct. 31 through Nov. 2 in Palm Springs, CA, for a Dream Racing event.
Focusing on the marketing opportunity with brand utility in mobile
Studies and heat maps have adequately demonstrated that the advertisement gets ignored for the most part and that even hyper-targeted and relevant messaging has a small conversion or click-through rate.
Pure digital marketing returns on investment with $12.5B profit growth: report
With three out of four affluent consumers turning to mobile devices to assist in purchases, their behavior and interactions with luxury brands are changing almost as fast as the technology itself, according to a report by the Altagamma-McKinsey Online Observatory.
7 steps to successful multichannel commerce
Multichannel customers spend more. Walgreens customers who shop in-store and online spend 3.5 times more than customers who shop in-store only. Those who shop in-store, online and via mobile spend six times more.
Louis Vuitton still number one in awareness for Chinese: report
Contrary to the notion that big name fashion labels are losing their luster among Chinese consumers, a new study from ContactLab finds that Louis Vuitton is at the top of the list for brand awareness.
Dior educates on fashion photography in new exhibit, book
French couture house Christian Dior is delving into its photogenic history with an exhibit and tome focused on the iconic images that shaped the label.
Jaguar gives definitive style to “British Villains” with Thomas Pink partnership
Jaguar North America is adding more flair to its British Villains campaign by teaming up with British fashion label Thomas Pink for a pop-up shop May 9-10 at the brand’s “Villain Academy.”