Published: December 5, 2013
The intersection of contemporary art and luxury has always been hectic with shout-outs and an atmosphere of grandeur, but when the two fields merge through collaborations, can tangible value be gleaned?
Published: December 5, 2013
French automaker Bugatti is collaborating with the Rubell Family Collection during Art Basel Dec. 5-8 to provide a Chinese artist a multi-week fellowship to stay at its headquarters in Alsace, France.
Published: December 5, 2013
Wynn Las Vegas tapped event designer Preston Bailey to create two exuberant floral installations of a hot air balloon and carousel for permanent residence in its atrium.
Published: December 5, 2013
With Apple releasing its latest version of the iPad – one that will make it even easier to generate excitement for your projects – it is becoming clear that visual storytelling for a brand is essential for forward-thinking marketers.
Published: December 4, 2013
The Trump Hotel Collection is furthering its holiday partnership with St. Jude Children’s Research Hospital for the annual Thanks and Giving campaign with additional incentives for guests to get involved.
Published: December 4, 2013
Peninsula Hotels holiday spirit culminates on a SnowPage microsite that features a festive mascot that is woven into digital and in-store efforts.
Published: December 4, 2013
Stop looking for data to defend or dismiss one channel over another. Do not accept the silos and turf battles as inevitable.
Published: December 3, 2013
French furniture company Roche Bobois is connecting consumer penchant for home design and modern art through a collection featuring the artwork of French artist Jean Cocteau available for purchase Dec. 1.
Published: December 3, 2013
The rise in CTRs on mobile has fueled the proliferation of mobile ads and promotions, and many marketers have celebrated impressive click-throughs for various campaigns. But CTRs do not equal sales leads.
Published: December 2, 2013
In between focusing on holiday-gifting campaigns fashion brands are promoting their latest charity initiatives to engage consumers around Thanksgiving with nonprofit campaigns.