French fashion house Christian Dior is aiming to further align its women’s fragrance Miss Dior with international artists during a two-week exhibition at the Grand Palais in Paris.
Timely, thoughtful, consistent testing is an important part of the quality assurance process. So what will help to ensure consistency and structure of the testing process? Well-written test documentation.
In response to how smartphones have altered the way consumers shop, a new report by Forrester Research indicates that 66 percent of luxury consumers are more willing to interact with a sales associate equipped with a mobile device.
Swiss watchmaker Jaeger-LeCoultre is targeting affluent watch enthusiasts in the emerging Latin American market with a sports sponsorship in Argentina that is likely to build brand awareness in the region.
NEW YORK – A study conducted by Social@Ogilvy and revealed at ad:tech New York 2013 examined how brands can drive advocacy for products and services through social media, but showed a disconnect between research and marketing teams.
As a brand, you rightly want to know what your return on investment is going to be before you commit to a mobile ad spend.
When we consider that today some luxury brands are unwilling to embrace the ecommerce, multichannel or omnichannel explosion – the transition to using 3D printing technology could completely upset their business model.
The number of ultra-high-net-worth individuals is continuing to grow with 2,170 global billionaires holding a combined $6.5 trillion net worth in 2013, according to a new census report by Wealth-X and UBS.
German automaker Audi is enlisting 12 United States undergraduates for a six-week practicum in the summer of 2014 to investigate how mobility will evolve in the coming decades.
French automaker Bugatti is unveiling its third model Nov. 5-9 in its “Les Legendes de Bugatti” series that honors former Bugatti race factory head Bartolomeo Costantini at the Dubai International Motor Show.
