How iOS7 and the new iPhones will affect mobile and digital campaigns
A look at how Apple’s new devices and operating system affect the mobile and digital campaigns that marketers should be leveraging to better engage with customers.
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Louis Vuitton briskly transitions to Nicolas Ghesquière as creative director
LVMH’s Louis Vuitton has acquired Balenciaga’s creative director Nicolas Ghesquière Nov. 4 as artistic director of its women’s collections to fill the gap left by Marc Jacobs.
TCPA petition filed with FCC to support mobile messaging
The uncertainty over the FCC’s TCPA rules on SMS/MMS has caused much angst in the industry, and the potential misinterpretation is leaving marketers feeling vulnerable to lawsuits. Therefore, we have decided to take action.
Westfield Valley Fair fetes Ferragamo, David Yurman boutiques via fashion event
Westfield Valley Fair, Santa Clara, CA, heralded the expansion of its luxury collection and a multimillion-dollar dining terrace Nov. 1 with a Fashion DuJour grand reopening celebration that included a fashion panel and a design lab.
Bang and Olufsen’s first wireless speakers meld to new spaces
Danish audio and video company Bang & Olufsen is expanding its product line with three new stereo pieces that will likely appeal to affluent consumers with a penchant for interior design and functionality.
Lexus gives life to winning deviantArt IS model design
Toyota Corp.’s Lexus is gearing up for the Specialty Equipment Market Association Show Nov. 5-8 with an executed version of the winning deviantArt contest design that embodies the brand’s receptive relationship with its fans.
Effectively monitoring and analyzing mobile direct response campaigns
Brands that get into performance-based direct response mobile marketing often run into a common issue: how to balance quality versus quantity in the mobile traffic they generate.
Chopard rebuilds schools via charity bracelet collaboration
Swiss jeweler Chopard is working together with the Happy Hearts Fund to help rebuild schools and aid children that have been affected by natural disasters with an exclusive bracelet designed specifically for the cause.
Brands deemed overrated as affluent consumers weigh value: study
Forty-four percent of affluent consumers consider Louis Vuitton to be overrated, whereas 17 percent feel the same about Lexus, according to a survey by the American Affluence Research Center.
Migrating app marketing campaigns from online to mobile
When switching or migrating from online to mobile advertising, we must remember not to make the same mistakes made when so many marketers rushed to apply print marketing principles to online.