Mandarin Oriental’s flagship property Mandarin Oriental, Hong Kong is celebrating its 50th anniversary with a series of events ranging from culinary celebrations to special packages meant to honor loyal guests and inject new energy.
Considering a geofencing campaign? There is more to it than simply marking a territory and waiting for customers to walk by.
Beauty and health product counterfeiters are using cunning tactics such as infringed product and factory images and manipulated feedback ratings to dupe consumers and jeopardize brand equity, according to a new study by anti-counterfeiting and brand protection agency OpSec Security.
With the recent celebration of the success of Facebook Mobile News Feed Ads, much optimism has been spread about the opportunities for mobile publishers and developers to finally crawl their way out of the mobile advertising abyss.
If the affluent live in a gated world, how do you get past the gate? The past two decades have seen a dramatic rise in the number of luxury towers, members-only resorts and gated communities.
Mobile data can be a fountain of consumer insight, but not all marketers are taking full advantage of the opportunity. It is possible that many marketers simply do not know what they have at their fingertips.
U.S. apparel and accessories label Michael Kors is furthering its “WatchHungerStop” campaign through a month-long initiative that includes giving away T-shirts at five stores on World Hunger Day Oct. 16, stepping up social media efforts and encouraging consumers to make small donations when purchasing products.
What is lacking in mobile media today? Namely: lack of audience buying at scale, lack of brand safety, lack of efficiency and a lack of audience buying. You may have noticed that I repeated one of these twice.
Aspen, CO, was the only non-coastal region among the top 20 United States ZIP codes with the most luxury real estate sales from June 2012 to June 2013, according to the latest Coldwell Banker Previews International Luxury Market Report.
Thanks to today’s mobile-heavy environment, the traditional idea of the consumer shopping experience is as good as gone.
