Italian automaker Maserati is teaming up with high-end audio specialist Bowers & Wilkins for the Seven Notes Tour to introduce the 805 Maserati Edition speakers and ignite global interest in the Quattroporte vehicle.
Retailers, financial institutions and others that want to maximize mobile for customer acquisition need to find ways create a simple, seamless, safe mobile user experience. To do this, organizations must solve two key issues.
United States shoppers are lagging behind the mobile tendencies of consumers in other markets, with 16 percent of Americans using mobile devices to shop compared to 50 percent in China, according to a new report from Havas Worldwide.
The spray-and-pray approach to mobile advertising – serving ads to as many people as possible and hope they click – is a fool’s errand. It is disruptive to the user and hugely wasteful.
Almost all consumers who are planning to buy luxury in the next year communicate through digital platforms and 88 percent of these adults use social media platforms, according to a new report from the Shullman Research Center.
Rolls-Royce Motor Cars is making use of multichannel efforts to propel its Goodwood Festival of Speed enterprises that is likely to excite auto enthusiasts and keep fans interested.
As Web traffic rapidly shifts to mobile devices, online marketers scramble to adapt. What do ads look like in a mobile environment? Where do you even place them? How do the mechanics of a click work? Where does that click land you?
Just as mobile can be an effective consumer metrics accumulator and behavior modifier, it has additional omnichannel implications.
Retailers from around the world entered 25 new markets in 22 countries during the first quarter of 2013, according to new research from Accenture.
For all the download choices available across several app markets, it is becoming increasingly difficult for consumers to select the apps that best fit their mobile and lifestyle needs.
