Making the case for a mobile audit in a consumer-led economy
For most marketers, more customer engagement is occurring from a mobile device than from any other single communication touch point. That has serious implications for the brand.
For most marketers, more customer engagement is occurring from a mobile device than from any other single communication touch point. That has serious implications for the brand.
Some companies would be wise to forget or fudge their past, while others need to embrace it. Knowing where your brand stands on that continuum can be difficult.
We all need to believe in something. Judges believe in the law, priests believe in God and journalists believe in scoops.
Barring New York, the Beverly Hills, CA, market had the highest volume of real estate sales that started at $10 million in 2012, according to the 2013 Coldwell Banker Previews International Luxury Market Report.
Maserati is celebrating the reveal of the sixth-generation Quattroporte with events at its Manhattan and Long Island dealerships that fete the brand’s Italian heritage.
Rolls-Royce Motor Cars is driving its company-wide philanthropic efforts through a new partnership with the Southampton Hospital Paediatric Rheumatology Service in Southampton, England.
It is only through using the right metrics that you can transform your app from a product to the cornerstone of a successful business.
Half of your email population now reads marketing emails on a smartphone. In 2012, mobile email opens surpassed desktop and webmail opens for the first time.
Swiss watchmaker Jaeger-LeCoultre is targeting affluent equestrian and sport horse enthusiasts through a two-year partnership with the World Breeding Federation of Sport Horses.
Swiss watchmaker Vacheron Constantin is pushing its brand values by sponsoring limited-time exhibitions during European Artistic Craft Days April 4-7.