Consumer and context with smartphones versus tablets
The delta between consumer time spent with and advertising support of mobile is the largest of any medium.
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Jaeger-LeCoultre propels brand via Hollywood premiere
Swiss watchmaker Jaeger-LeCoultre is putting its brand in the Hollywood spotlight through its sponsorship at the New York premiere of “The Host” March 27.
Big problems in Big Data
Without the right precautions, Big Data can be a lot like sweeping a mess under the rug instead of cleaning it—it will eventually build up, creating more problems.
Bentley bolsters US Flying Spur launch via three-city tour
Bentley Motors is pushing the U.S. reveal of its new Flying Spur model among best prospects in the British automaker’s largest market by holding invitation-only events in three cities.
March Madness and the massive impulse buy
This is the time of year when people who would normally never call themselves sports fans care a lot about college basketball.
Site navigation tips to encourage browsing and buying by fashion and beauty consumers
Here are ideas for using site search navigation to grab the attention of the often-fickle fashion and beauty consumer.
Affluent males are twice as likely to be optimistic about the US economy: report
Forty-six percent of affluent men with a household income of more than $250,000 are optimistic or very optimistic about the U.S. economy, while 21 percent of women express the same sentiments, according to a new report from the Shullman Research Center.
Will Google Glass make smartphones history?
I find myself assessing predictions that Google Glass will somehow make smartphones less relevant, if not altogether irrelevant.
Gucci embraces star power to drive charity concert
Italian fashion house Gucci is pushing its global philanthropic campaign called Chime for Change through a live concert June 1 that will feature big-name performers such as Beyoncé and Ellie Goulding.
Harrods fills retail void with family-oriented Easter activities
London department store Harrods is tapping consumers’ holiday spirit for events that encourage foot traffic right before Easter Sunday.