Mobile marketing and the Great Content Delivery Debate
This is what is behind apps’ current dominance: the mountains of useless apps are kept aloft by a solid base of the how-did-we-ever-get-along-without-them apps that came before.
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Ultra-affluents read 25pc more print media than average consumers: study
Despite the growing number of magazines and newspapers on smartphones and tablets, the majority of ultra-affluent consumers in the United States are still consuming content via print at a steady rate, according to research from Ipsos MediaCT.
On audience, passions and product
Understanding the difference between aspirational marketing and marketing to affluent customers can affect your media buy, placement strategy, creative execution and messaging.
3 C’s bolster video ad effectiveness: research
The three C’s – clutter, creative and context – bolster video ad effectiveness, especially when viewed on mobile devices such as smartphones and tablets, according to new research from YuMe and IPG.
Rolls-Royce flaunts British roots via theatrical event
British automaker Rolls-Royce Motor Cars likely secured maximum exposure to high-net-worth consumers through its annual sponsorship and invitation-only event in conjunction with Goodwood Revival in Britain.
Become a Very Important App with iPhone 5’s new fifth row
By being selected as one of the VIAs, a consumer has identified your app as crossing over the velvet rope, making it consciously or subconsciously part of their daily lives.
Race for mobile relevance
With the 2012 London Olympics behind us, I think it only fitting to get brands focused on another race of significant importance – the race to establish mobile relevance.
4 myths of MMS
With the emergence of new MMS-based platforms, we need to be embracing the technology as the best choice for direct messaging in the mobile space.
Chanel, Zegna top competitors for perceived brand experience: study
Marketers including Chanel, Prada and Ermenegildo Zegna were lauded by consumers not only for brand value, but for having the best customer experience in the business, according to a report by the Luxury Institute.
Why you should buy mobile advertising in Q4
The fourth quarter of the calendar year has always been a busy time for advertising. With Halloween, Thanksgiving, Christmas and the New Year all in Q4, it is no wonder why this quarter has always seen the busiest advertising activity of the year.