Measuring mobile in-app engagement
What constitutes a positive in-app experience? And, more importantly, how do you monetize future mobile engagement opportunities?
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Why mobile should be part of your holiday retail strategy
Consumers are increasingly spending more time on mobile, using smartphones to gain product information, find stores and interact with the brand once in the door.
Luxury Daily team takes on Fashion’s Night Out 2012
Luxury marketers truly stepped up their game for the fourth annual Fashion’s Night Out event in New York last week, bringing in celebrities, music performances and exclusive products to celebrate fashion and consumer engagement.
How to engage smartphone shoppers and use showrooming to your advantage
Retailers despise showrooming because they are assuming all the risk by stocking products and gaining none of the benefit of the sale, which is lost to a lower-priced, online-only seller or a competitor.
Nordstrom pegged as smartest luxury retailer: L2 Think Tank
Department store chain Nordstrom has been lauded as the top-performing luxury digital retailer due to its seamless customer service, social media prowess, comprehensive mobile strategy and efficient commerce channels, according to L2 Think Tank.
Getting the most from your mobile initiatives
There is a pattern we have seen with marketers that have edged into enterprise mobile applications which holds promise, but falls short of exploiting the power of mobility.
Creating a good mobile experience
One of the mobile user’s primary goals is to get information as quickly as possible while completing online tasks on the go.
Desktop dollars for mobile pennies?
With so many getting so down on the future of mobile advertising, the time is ripe for the optimistic among us.
Facebook, Twitter turning media companies: drawing blood from stone?
Extreme leniency from Wall Street, venture capitalists and angel investors in the past two decades has enabled flights of fancy and the launch of ventures that would never have lasted a year in the pre-Internet era.
Still luxury, even after the sale
Pre-sale, purchase and aftercare are the new holy trinity of the luxury retail experience, and the brands that activate this will see results.