An influencer strategy for Chinese revenge buying
Influencers play a leading role in guiding purchasing decisions in Asia, with more than 80 percent of consumers likelier to buy a product if it has been recommended by a social media influencer.
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How to own your market
Ramping revenue and scaling operations before you have defined a unique and sustainable market position can be risky in the long term.
Impact of Silicon Valley Bank’s collapse on startup lending
With judicious planning and diversification of financial loyalty, companies may be less scathed when the next collapse occurs.
How upcoming labor law changes could affect retailers
We should expect to see more high-profile unionization efforts and continued employee activism.
Fashion’s push into jewelry ushers new era
The appeal of jewelry goes well beyond its simple commodity value.
How AI will revolutionize sales
AI will not replace salespeople’s jobs, but will make them more efficient.
How to make a brand iconic
Iconic products represent their category as the first to come to mind when thinking of that category.
Green Guides makeover’s impact on fashion and cosmetics marketers
Big-name brands are at the epicenter of lawsuits challenging the use of buzzwords such as “clean” and “conscious” to describe products that, in the litigants’ view, do not fit these descriptors.
How to navigate ChatGPT’s disruptive innovation
OpenAI’s ChatGPT, as an intelligent content engine, is the biggest threat to Google’s digital imperialism of the search and advertising business.
Client retention, referrals to drive luxury
In a luxury brand, the top 5 percent of customers provide 40 percent of the sales. The next 15 percent of customers deliver the next 30 percent of sales.