Lamborghini shows V12 history via moving museum exhibit
Italian automaker Lamborghini is transferring its fleet of historic V12 models from the Lamborghini Museum, Bologna, to London this week to be shown in an outdoor moving exhibit.
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Social product showcases: Window displays in a Pinterest world
The growth of social media networks has brought changes to customer behavior, affinity and influence, leaving luxury brands to unearth new strategies for creating highly effective social retail experiences.
Short codes are a scam, and SMS marketing is dying. Is there hope?
Think about it: what other industry or company do you know of that charges you for service every month but you cannot start using the service for four months?
Land Rover shows off-roading power via European tour support
Land Rover is getting some traction on the Web with its involvement in the Pushing the Limits team’s 30,000-mile journey across Europe which the automaker supported by giving its Bursary prize to the group along with the largest monetary award donation to date.
Making mobile advertising work – after the click
When conducting mobile advertising, brands should be asking that one-word question: “And … ?” Yes, in and of themselves, mobile ad programs are great.
Brazil, Chile offer more luxury growth opportunities than US, Europe: study
Developing countries including Brazil, Chile, Uruguay, Georgia, China and India are positioning themselves as valuable global retail markets for luxury brands looking to expand in these areas, according to research from A.T. Kearney.
4 tips for breathing new life into your mobile commerce app
With a little creativity and strategic thinking, you can make your mobile commerce app meet and exceed its expectations.
L2 Think Tank: Michael Kors, IWC top Facebook IQ
Marketers including Michael Kors, IWC, Swarovski, Bulgari, Christian Dior and Oscar de la Renta rounded out the top 20 in the 2012 L2 Think Tank Facebook IQ study due to their innovation, invitation of two-way dialogue and cross-channel incorporation of social media.
BMW uses golf sponsorship for vehicle push, brand visibility
German automaker BMW is using its sponsorship of the BMW ClubCorp Best Ball Challenge as an opportunity to offer test drives and build brand awareness.
LVMH, Mercedes team up for Florence film festival presentation
German automaker Mercedes-Benz and international high-end online retailer Luisa Via Roma will host the first fashion film festival in Florence June 17 with videos presented by LVMH Moët Hennessy Louis Vuitton’s luxury-focused content site Nowness.com.