Scottish brand John Walker & Sons produced a limited number of aged whiskey bottles to commemorate the British Queen’s 60th year on the throne that it is marketing via an international tour.
TV viewers are engaging with the social media symbols they see on their TV screens and mobile is typically the means for enabling the interaction, according to a new study from Accenture.
When we consider the amount of consumer opportunities on the mobile Web today, another missing feature for mobile shopping is the lack of good advice available to the consumer.
German automakers Audi, BMW and Mercedes-Benz along with Toyota Corp.’s Lexus are among the top luxury brands searched by Internet users in China, according to the World Luxury Index report.
German automaker Audi is looking to increase its customer base through the sponsorship of a new series of Polo Internationals called the Audi International Polo Series that will be taking place at different venues across Britain this summer.
It is no exaggeration to say that advertisers and agencies who want to remain relevant need to get over their fear of mobile marketing – quickly.
Approximately 60 percent of the nation’s most affluent and young consumers are optimistic about their personal wealth, likely an indication that they will start to spend more, according to the March Mendelsohn Affluent Barometer.
We are confused with what to call private and what to call public, what to sanction and what not to sanction. How can we solve small-screen privacy when we haven’t solved our digital angst on the PC?
Examining the benefits of using cookies as opposed to UDIDs, particularly regarding the download lag often encountered with apps and how cookies can address this issue.
Automakers such as Jaguar, Land Rover, Range Rover, Rolls-Royce, Bentley and Aston Martin are tapping the growing luxury market in China by releasing new vehicles at the Auto China 2012 car show and relying on press hype and social media to create awareness.
