Four standout expectations from branded apps: Part 2
Creating an app is a great way to get your brand in front of mobile users, but only if it creates a positive user experience for those who download it.
Search Results for:
Four standout expectations from branded apps: Part 1
Branded apps often are created in a me-too fashion without a clear understanding of what makes for a great app that will accomplish the goals that the marketer set at the start.
Four Seasons tops competitors for site reviews, social media savvy
The Four Seasons Hotel Co. has been named the No. 1 digitally-savvy hotel brand, attributing its success to a combination of mobile, Web site, digital marketing and social media success, according to L2 Think Tank’s 2012 Digital IQ: Hotels study.
How a year in the life of mobile can equal a lifetime
It has only been a few short weeks since you have brought home your twinkling little wonder and already it is doing things – great things – that surprise you.
New York Palace celebrates springtime with Lindt promotion
The New York Palace is creating a unique venue for luxury consumers through a partnership with Lindt & Sprungli chocolatiers focused on providing a limited-time experience for springtime.
Four rules of mobile CRM
What marketers should do to add mobile to the CRM program if they want to continue maintaining a relationship with today’s consumers.
Mobile is a state of mind, not a buzzword
By avoiding the effort necessary to identify mobile touch points between the overall business and consumers, some marketers are simply checking the mobile box on their marketing and sales strategy.
Land Rover celebrates US anniversary with New York Auto Show push
British automaker Land Rover is creating an off-road course open to luxury consumers to test drive the brand’s 2012 lines in conjunction with the New York Auto Show.
When do QR codes work?
It is clear that QR codes have their place. Like any marketing channel, they are not a sure way to reach every single person.
Louis Vuitton, BMW tower over competitors for global brand recognition: study
Despite a turbulent economy, luxury marketers such as Louis Vuitton, BMW and Burberry are not only surviving but thriving and becoming some of the most-wanted brands worldwide, according to the new Global 500 study by Brand Finance.