3 ways to master a SoLoMoVi campaign

Published: March 19, 2012

SoLoMo – the synergy of social, local and mobile technologies – provides marketers with opportunities to initiate powerful and engaging two-way dialogues with consumers.

New breed of consumer shakes up luxury fashion

Published: March 16, 2012

What a difference an economic cycle makes. As luxury fashion springs back to life following the recession, the profile of the luxury consumer has changed in surprising ways, and luxury retailers are taking notice.

Jaeger-LeCoultre puts on fourth auction to benefit UNESCO

Published: March 13, 2012

Swiss watchmaker Jaeger-LeCoultre will begin its fourth annual auction to benefit the UNESCO World Heritage Marine Program March 12, allowing consumers to bid on a prototype N°1 of the Deep Sea Vintage Chronograph.