Luxury Daily’s Classic Guide to Luxury Marketing
Welcome to Luxury Daily’s inaugural Classic Guide to Luxury Marketing, designed to be an indispensable resource to marketers and brands interested in the ins and outs of luxury marketing.
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Mobile FirstLook 2012 New York Jan. 19 conference: Macy’s, Sears, Coca-Cola, MTV, Walgreens
Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.
Impressions of the holiday mobile season
Rather than the number of mobile impressions during the holiday season, I am most intrigued by the lasting ones.
How to move from mobile-friendly to mobile-first
These days, marketers need to move from being mobile-friendly to thinking in terms of mobile-first. Why? Because the game has changed.
Analytics: The brains behind mobile marketing success
Is mobile marketing destined to follow the same path as too much email spam and too many coupon flyers that go straight to the recycling bin?
Top 10 forecast for 2012: What about Apple and NFC?
In a season where every second tweet and Google+ post is a look-back or forward at the “mobile” year, it is sometimes difficult to navigate all the insights.
Why a mobile user-generated content model will grow next year
Mobile content publishing, in the hands of the masses, is set to bring new revenue opportunities to marketers and contribute to substantial growth of the mobile ecosystem.
Simplicity No. 1 priority in multichannel marketing: study
Simplicity is one of the most important factors for consumers deciding when and how often they interact with brands across all channels, according to findings from the 2011 Global Brand Simplicity Index by Siegel+Gale.
Optimize navigation and site search for your mobile audience
Whatever decisions you are wrestling with for your mobile campaign, it is helpful to take a step back and make sure you have covered the basics of mobile navigation and site search.
5 reasons why we have reached the mobile marketing tipping point
While brand adoption may not have been as rapid as the industry might have earlier predicted, warp speed growth is definitely in store.