Are you abusing mobile marketing?
While we all like to focus on the more innovative applications of mobile – LBS, QR codes, augmented reality – the truth is that the bulk of mobile marketing activities have been SMS-driven.
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Jewelry, custom apparel top spending cutbacks for luxury consumers: Luxury Institute
Approximately 32 percent of affluent consumers in the United States plan to cut back on key revenue drivers for luxury brands, especially jewelry, custom apparel, handbags and watches, according to the Wealth Survey from the Luxury Institute.
John Varvatos, McIntosh pair to celebrate Jane’s Addiction album release
Menswear designer John Varvatos paired with upscale audio company McIntosh Laboratory to build brand awareness and display products through the celebration of the upcoming album from the rock band Jane’s Addiction Sept. 19 at Soho House in Los Angeles.
Chandon continues breast cancer fight with Pink Party event
LVMH’s Domaine Chandon plans to build brand awareness and support breast cancer research with its annual Pink Party and a national campaign to rally for early detection among young women.
Why retailers should engage customers throughout their entire shopping experience
By year’s end, more than half of mobile phone users will have smartphones. More interesting is that 93 percent of smartphone users use their phones inside the home, per Google.
Cause-related programs good to salve self-indulgent purchases
Luxury marketers tend to host events or team-up with charities to create a halo effect around themselves, and some experts believe that affluent consumers respond quite well to this strategy.
India’s irony: Mom-and-pop shops control destiny of global brands
During a recent trip to India to explore the shopper marketing and mobile landscape, I was initially shocked by how the corporate world responds to the clock.
Significant class actions against premium SMS sweepstakes promotions resolved
The settlements of the class action suits brought against popular television shows such as American Idol and Deal or No Deal further strengthen the requirement to offer equivalent value when charging for an entry to a sweepstakes.
21pc of consumers who view auto content access it daily: Millennial Media
Among consumers who view auto content on their phone, 31 percent access the information once a week and 21 percent access it almost every day, according to a new report by Millennial Media.
Increasing the value of mobile payments
Mobile NFC may make sense for coffee chains and convenience stores. However, when it comes to higher-value items, retailers and shoppers need to look elsewhere.