What Lowe’s 42,000 iPhones could mean to marketers
Lowe’s recent decision to deploy 42,000 iPhones for its in-store associates is a major milestone for stakeholders in the mobile marketing and mobile commerce space. Why?
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Have mobile coupons finally come of age?
The average marketing budget today commits around 15 percent to digital – the majority of which is still via PCs. And for CPG and physical stores, it is a mere 2 percent. Why the discrepancy?
Book excerpt: Why She Buys
Author Bridget Brennan discusses the difference between sex appeal and gender appeal in an excerpt from her book, “Why She Buys.”
Aspirational male consumers increase luxury goods spend by 156pc: American Express Business Insights
A boost in luxury spending has come from an unexpected source, with findings showing that average consumers have dramatically increased their purchases in luxury fashion, while affluent consumers have decreased, according to a study from American Express.
Affluent family emerges as new luxury marketing segment
NEW YORK – Luxury marketers should be focusing on the affluent family as its own marketing segment, according to findings from the recent Ipsos Mendelsohn 2011 Annual Affluent Survey.
Using good manners and e-signatures to grow business
E-signature services are a primary example of how luxury brands can employ cloud-based solutions to scale quickly and enhance the customer experience.
Audi, BMW dominate digital marketers in China: L2 Think Tank
NEW YORK – Luxury automakers such as Audi, BMW, Mercedes-Benz, Porsche and Ferrari towered over the luxury market on the Web in China, according to findings from a recently-released L2 Think Tank study.
Rolls-Royce celebrates milestone centenary with club-backed drive
British automaker Rolls-Royce Motor Cars celebrated the centennial of the brand’s first 100-mile journey with experimental speed car 1701 through a procession of 17 historic branded vehicles headed by the 20-Ghost Club.
Taking marketing campaign integration a step further with mobile commerce
Mobile commerce is expected to reach $31 billion by the end of 2016 and grow at a rate of 40 percent each year for the next five years, according to a report published by Forrester Research.
The Luxury Daily team takes on New York’s Fashion’s Night Out
Fashion’s Night Out appeared to be a major success for luxury brands in New York, which hosted a variety of guest performers, games, designer challenges and customer rewards to celebrate the event.