Designing a mobile site for optimal conversion effectiveness
In the past, retailers thought of their mobile storefront as a kind of showcase, rather than as a real supplement to the ecommerce bottom line. Not so now.
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Longines, Town&Country create halo effect with awards ceremony
NEW YORK – Swiss watchmaker Longines and Hearst’s Town&Country magazine partnered to seek out and award three women who make a difference in the lives of children around the world.
Home trends influence the luxury market
There is no denying the effect that the economy has had on luxury markets in the last few years, but one aspect that has not been looked at as much is the U.S. perception of real estate value and how that has changed the way people shop.
Five ways to ruin a 2D bar code campaign and how to fix it
As 2D bar code campaigns become more popular, many companies are failing to follow the golden rules of implementing mobile codes, leaving consumers frustrated and confused. These are five pitfalls to avoid.
Why a mobile CRM strategy is key
It should be no surprise that one of the newest CRM strategies reflects that larger trend in mobile: the use of apps to engage the consumer.
Frette backs Rwandan artisans through Fashion’s Night Out partnership
Luxury linen retailer Frette is partnering with Same Sky, an organization that promotes trade skills among HIV-positive women in Rwanda, Africa to benefit children in the country through a fundraising initiative that will launch on Fashion’s Night Out.
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard
Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.
Top 4 marketing challenges in the Mobile Era
There is no denying that the marketer’s role is not getting any easier, given that mobile and social media demand real-time decisions, personalized messaging and location-based offers.
High traffic, interactive exhibits expected for Fashion’s Night Out 2011
Both consumers and brands can expect high amounts of traffic in addition to innovative and interesting displays, exhibits and performances in this year’s Fashion’s Night Out Sept. 8.
Tips for local advertisers to develop mobile Web sites
A recent study from Google and Ipsos OTX shows that 95 percent of smartphone users conduct mobile searches, with 88 percent of those taking an action as a result within a day.