3 ingredients to build a successful mobile marketing campaign
Consumers read their text messages, even texts from advertisers, at a rate that blows away any other advertising vehicle. Story after story confirms it. Mobile marketing works.
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Multichannel marketing brings average consumer spend up 14pc: study
Multichannel marketing has again proved to be the biggest driver in luxury consumer purchase, outweighing online, direct mail and in-store, according to findings from a recently-released Epsilon study.
Location-based advertising without the fear factor
There are sensitivities to how location tracking is used on mobile. Do consumers want that level of customization? Is location the most effective use of your budget, or is it the emperor’s new clothes?
How to choose a winning mobile strategy
Compared to other markets, mobile only truly became huge in the U.S. three or four years ago. But the U.S. does not have large numbers of people with deep mobile understanding.
Emotional marketing triggers the right response
How consumers feel a company’s values align with theirs—and even a company’s overall perceived likeability—are all integral to creating a favorable feeling toward a product or service.
Affluent consumer confidence drops 18pc in July: study
Consumer confidence amongst the wealthy has dropped 18 percent, reaching rates that have not been this low since the middle of the recession in 2007 and 2008, according to a study from Unity Marketing.
The pressure to price apps right
The honeymoon of the mobile application industry is over. The fight for users – and the challenge of building a sustainable flow of money from them – has arrived. And it will only get tougher.
Driving cross-channel business value with mobile
What passes for mobile commerce today often amounts to little more than a simple iPhone application or a mobile-optimized Web site.
Early head-start bodes well for luxury holiday campaigns: Epsilon
Luxury marketers that are looking to make the most of their holiday campaigns are advised to start early and keep pushing post-holiday season, according to a study released by Epsilon.
Rolls-Royce, Ralph Lauren post quickest Web site response times in Q2
Luxury brands such as Rolls-Royce, Porsche and Ralph Lauren solidified their authority as masters of Web site response time and availability, based on the findings of a study released by AlertSite.