Why native apps have an edge over mobile Web
Nearly all the applications in the Apple AppStore, Android Marketplace and BlackBerry App World are native applications, with 44 billion app downloads projected by 2016.
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How mobile technology is changing the way that consumers bank
As mobile technology continues to attract new, savvy and informed users, the banking industry must use innovative mobile techniques to connect with existing customers as well as attract prospects.
Kenneth Cole uses art sponsorship to boost AIDS awareness
Apparel and accessories designer Kenneth Cole is using his Awearness foundation to boost awareness of the fight against HIV/AIDS through an art exhibition sponsorship.
Audi taps Tom Brady for Best Buddies sponsorship
German automaker Audi used New England Patriots quarterback Tom Brady to link itself to participants and supporters of the KickOff 2011 Audi Best Buddies Challenge last weekend.
Google Search is top site as total mobile traffic grows to 105M uniques
Google Search was the top destination among mobile sites, according to an April analysis of mobile behavior put together by market researcher Nielsen.
BMW, Audi, Lexus top Facebook IQ study
Automakers such as BMW, Audi and Lexus have three of the four top Facebook IQs based on innovative tabs, personalization and engagement, according to a study from L2 Think Tank.
Email open rates up 4.2 percent: study
Email open rates increased 4.2 percent in the first quarter of 2011, signifying that in the face of social media and new technology, email is still a successful channel for brands to reach customers.
The dirty little secret about mobile apps
After the first session, mobile app usage goes way down, becoming almost non-existent by day 90.
Low consumer confidence study does not affect luxury consumers
Consumers’ short-term outlook on business, the economy and gas prices have led to a purchasing slump and pessimistic outlook in May, but this may not apply to luxury consumers.
Cause for queasiness over the mobile wallet?
Whether the phone is more secure than your cowhide wallet is not the point. Consumers are irrational folk and will adopt a technology on criteria that are not purely technological and not logical.