Tory Burch supports Japan relief efforts with T-shirt
Apparel and accessories retailer Tory Burch is showing its love and support for Japan by donating all of the profits from the sale of its specialty shirts to the earthquake and tsunami victims.
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Book excerpt: Selling to the New Elite
By Jim Taylor, Stephen Kraus and Doug Harrison. The authors of Selling to the New Elite discuss marketing to the elite through their families and using passion.
Ralph Lauren designs polo shirt to support Japan relief efforts
In response to the tragic events in Japan, Ralph Lauren has designed a polo shirt whose entire sales will be donated to the United Way Worldwide.
Audi pushes first touchpad-enabled service in new vehicles
German automaker audi-a7-185Audi has partnered with T-Mobile to launch Audi Connect, a new service allowing consumers to use voice-activated Google Earth, Google Local Search and Sirius Traffic information from their 2012 Audi A7 vehicles.
Mercedes-AMG model makes South Beach debut for polo event
Eyeing a natural fit, German automaker Mercedes-Benz is raising awareness and showcasing the new 2012 CLS63 AMG model to southern Florida car enthusiasts at the Miami Beach Polo World Cup for a second season.
5 best-practice tips to create an SMS campaign
All too often businesses are hastily adding text messaging to the marketing mix without taking appropriate consideration of all the factors that can make or break the effort.
Porsche, Lexus and Jaguar voted most dependable: J.D. Power
Porsche, Lexus and Jaguar were voted the most dependable vehicles and increase the likelihood that satisfied customers will buy another branded vehicle, per a Vehicle Dependency study from J.D. Power and Associates.
Why the mobile Web is key to a marketer’s future
Though tempting, it is simply not enough to replicate an existing Web site and make sure it shows up or is functional on a mobile Web browser. Mobile-specific considerations must be made.
Dior leaves Galliano behind with Russian museum exhibit
Christian Dior will flaunt its history with the opening of Inspiration Dior, an exhibition at Moscow’s Pushkin Museum of Fine Art that features the brand’s designs since its first collection in 1947. Guess who is not on the guest list?
7 different approaches to mobile couponing
What will separate retailers who are successful with mobile couponing from those who are not will be the approach they take to mobile coupons.