How to design for Google’s Android
The volume and pace we have experienced when designing for Apple products is nothing compared to what is coming with Google’s Android.
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IMG to unleash ambitious social media push with fashion portal
NEW YORK – IMG has revealed an ambitious social media push that lets anyone play a virtual role in all things fashion, such as Mercedes-Benz Fashion Week.
Application-testing mantras for marketers
Mobile communications at the level of mass adoption that the market is seeing requires comprehensive testing to ensure that the apps are market-ready prior to launch.
Charlotte Olympia injects bright colors into Bergdorf Goodman’s shoe salon
NEW YORK- Luxury shoe designer Charlotte Olympia added a pop of color into Bergdorf Goodman’s 5th Avenue store Feb. 15 with the launch of the brand’s spring/summer collection.
43pc of affluent consumers shop online for gifts: study
With Valentine’s Day come and gone, luxury brands need to learn from the holiday and prepare their online Web sites to take advantage of the powerful gifting opportunities right around the corner, such as Mother’s Day and Father’s Day.
Burberry, Bottega Veneta in-store experience gets mystery shopper thumbs-up
A study by The Luxury Institute finds that Burberry and Bottega Veneta excel far better than other companies at having enthusiastic brand ambassadors in their stores who are interested in helping customers.
Congressional vote may upend Net Neutrality
When the FCC issued its Network Neutrality ruling in December, the agency declared mobile data providers exempt from that principle. But apparently this was not enough for some parties.
Examples of five mobile bar code strategies during the 2010 holidays
Ninety-seven percent of survey respondents found mobile bar codes useful during their holiday shopping, creating opportunities for marketers to influence consumers’ purchase decisions.
Is Fashion Week’s increased inclusivity diluting its value?
Mercedes-Benz Fashion Week used to be one of the most exclusive events in the world, but the world of fashion – and the event itself – has evolved so dramatically that more consumers can now attend. But is that necessarily a bad thing?
Prabal Gurung builds community via online contest
Prabal Gurung held an online contest to build a community and increase engagement via user-generated content on Polyvore.com.