Hugo Boss is running the “Dress Me For the Finale” contest in celebration of its 30-year partnership with McLaren that lets consumers design racing overalls which drivers Lewis Hamilton and Jenson Button will wear at the Formula 1 grand finale in Sao Paulo, Brazil.
Expect changes in privacy, mobile marketing, social media, advertising and cause-related marketing as marketing and technology are influenced by market and government forces.
Lexus is raising awareness of new vehicles with its CT 200h Challenge, and in doing so will donate to the children’s foundation Rising Stars of America based on the number of celebrities that participate.
With just days before Valentine’s Day, luxury brands have an opportunity to develop a marketing campaign to attract new customers, drive sales and build lasting customer relationships.
A Conde Nast study in collaboration with Morpheus Media found that luxury consumers are increasingly relying on the Web for product information and inspiration, which could lead to less time in-store.
While the traders over on Wall Street took risks aplenty with our money, marketers were waiting for others to take the first few giant steps.
Affluent consumers are regaining confidence post-recession and the outlook for the luxury goods industry is improving, according to a study from Unity Marketing.
NEW YORK – Flash sales Web site Ajaline showcased its branded fine jewelry and watches at an intimate breakfast to publicize the official launch of the site Feb. 7.
Rolls-Royce celebrated the 100th anniversary of its iconic hood mascot, The Spirit of Ecstasy, with a grand procession of branded vehicles in London on Feb. 6.
The challenge for marketers today is that most brands’ mobile experience is not quite knowledgeable and talented enough to serve the CCEO, or the Consumer Chief Everything Officer.
