Have you ever wondered what it takes to have the No. 1 lifestyle app in Apple’s App Store? What if I told you for $4,255 – and $7,310, respectively – your app could be in that No. 1 slot within 24 hours?
NEW YORK – The tough economy has permanently reined in the purchasing habits of many affluent consumers and upscale brands should expect conservative spending until Generation Y enters the luxury market in 2020.
British automaker Jaguar is sponsoring the 19th annual Ringside for Mercy’s Sake black-tie event, featuring a boxing showcase and luxury auction in support of Chicago’s Mercy Home for Boys and Girls.
Whatever the choices marketers make, it is worth noting: Brands are still something to be treasured and controlled.
It is time to not simply move mobile onto center-stage of our marketing plans or advertising budgets.
Audi of America was the title sponsor of the first Eunice Kennedy Shriver Challenge – a run-walk-and-cycling benefit event hosted by Best Buddies International and Special Olympics.
Few affluent consumers plan to change their spending habits in the future while most others intend to cut back because of the dim economic outlook, according to the American Affluence Research Center.
As the marketing clock inches closer to Thanksgiving and the holidays, the rush is on to bring out yet another mobile app – which has become almost as ubiquitous as the mobile device itself.
Gucci and Burberry have generated more Web site traffic than any other luxury fashion brand surveyed in PM Digital’s latest online trend report.
In considering the customer-care uses of SMS, it is important to recognize that customers take a holistic view of the companies with which they do business.
