Mobile path to purchase enters marketing lexicon
Just three years ago no one had uttered the term “mobile path to purchase.” Today, those words have the ring of either opportunity or risk, depending on the individual and his or her view of change.
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Expert disagrees with Versace chairman’s model for luxury
A noted luxury analyst disagreed with a theory espoused by Santo Versace, chairman of Gianni Versace Group, about the three-tier approach to luxury marketing.
Luxury sector sales rebound to historic high of 2007: Bain
The luxury sector has rebounded almost completely from the global recession and is recording near-record sales revenues in 2010, according to Bain & Co.
Consumers prefer email marketing for communications with luxury hotels
Email and other types of permission-based messaging remain consumers’ preferred channels for engagement with luxury hotels, according to a study released by Epsilon.
Despite market improvement, frugality reigns among upscale consumers, study claims
Affluent consumers are six times more likely to cut back than spend more on luxury products and services through the end of the year, according to the Luxury Institute.
Grey Goose boosts image with charity event at London’s Savoy
Grey Goose vodka hosted its Character & Cocktails charity event at London’s Savoy hotel to raise funds for the Elton John AIDS Foundation.
Luxury car brands outperforming auto industry in 2010: study
The luxury automotive sector has outperformed the industry at large in 2010 as Audi, Porsche and Mercedes-Benz all increased sales by more than 20 percent year-over-year.
Using personas for better mobile campaigns
Personas have become a cornerstone of effective digital programs. Yet, as a steady stream of new marketing mediums such as mobile bubble to the surface, our use of personas has not changed.
Consumers on budget still buy luxury beauty goods: study
Consumers see beauty goods as necessary to maintaining their lifestyle and show willingness to shell out extra money for products offered by high-end brands.
Mercedes-Benz marks 125th anniversary by supporting Hurricane Katrina relief efforts
Mercedes-Benz USA executives and dealers met in New Orleans to celebrate the luxury automaker’s 125th anniversary by planting 125 trees in New Orleans City Park.