American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions

Why mobile is not a medium
October 24, 2011
Gucci taps UNICEF gifts for holiday campaign differentiation
October 21, 2011
Shifts in affluent consumer demographic to be focus of Luxury Briefing Wealth Summit
October 21, 2011

SMS: Thinking beyond the text message
October 21, 2011
John Hardy backs design contest benefiting art students
October 20, 2011
Tackling the complexities of mobile devices for marketing effectiveness
October 20, 2011

Tiffany, Swarovski top jewelry, watch-specific digital IQ study: L2 Think Tank
October 19, 2011
Brands must encourage mutual data privacy strategies with tech-savvy consumers: McCann
October 19, 2011
The challenges of crafting a mobile media strategy
October 19, 2011

CTIA’s SMS short code auditing: A playbook to kill US mobile innovators?
October 18, 2011
Mobility and the art of contextual relevance
October 17, 2011
Ritz-Carlton bolsters appeal with Breast Cancer Awareness spa promos
October 14, 2011

Gergé uses vintage cars, art to intrique Supper Club members for special-edition models
October 14, 2011
How mobile is bridging the gap between Internet and storefront
October 14, 2011
Mobile measurement and what to do about it
October 13, 2011

Burberry, Gucci maintain digital domination: L2 Think Tank IQ Index
October 12, 2011
Book excerpt: The Rise of Fashion and Lessons Learned at Bergdorf Goodman
October 12, 2011
Mobile banking reaching critical mass
October 12, 2011

54pc smartphone users to combine in-store, mobile holiday shopping: study
October 11, 2011
Starwood, Four Seasons, Relais & Châteaux most expensive global hotel chains
October 11, 2011
What marketers can learn from Southeast Asian mobile commerce
October 11, 2011

LATEST HEADLINES
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  1. AM Test Article
  2. Green is the new black: Backing the Fashion Pact
  3. Seabourn extends UNESCO alliance in preservation push
  4. Owning the customer experience in an Amazon-disrupted market
  5. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  6. Luxury brands need to change their marketing strategy for India
  7. Natalie Portman, Rihanna join Dior in declaring what they would do for love
  8. Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. In today's crowded fashion world, quality beats quantity: Jason Wu
  10. Brands celebrate International Women's Day with events and promotions