September 26, 2014
U.S. fashion label Michael Kors is continuing its efforts to stop world hunger with a host of initiatives in honor of World Food Day on Oct. 16.
In July, the label celebrated 5 million meals served through its partnership with the United Nations’ World Food Programme. Now, Michael Kors is working to spur additional donations with a limited-edition timepiece.
As part of its month-long “Watch Hunger Stop” effort, and in addition to the limited-edition watch launch, Michael Kors will premiere a National Geographic video featuring actress Halle Berry on a trip to Nicaragua for Watch Hunger Stop and host a United Nations World Food Programme field-visit sweepstakes to see the improvements made by the initiative’s school meals program.
Also, Michael Kors will have an in-store t-shirt give away on Oct. 16.
Models Lily Aldridge, Candice Swanepoel and Chrissy Teigen for Michael Kors' Watch Hunger Stop
For 2014, Michael Kors has designed a limited-edition 100 Series watch specifically for Watch Hunger Stop. The timepiece features a rose-gold stainless steel case and strap with a grey-blue detailed map of the world etched on the dial.
Michael Kors’ signature is engraved on the back along with the campaign’s name and limited-edition. Also, the caseback will have the message “1 watch = 100 meals.” The limited-edition mid- and oversized unisex watches will be available only in Michael Kors boutiques and online and will retail, beginning in October, for $295.